In the last 18 months, our Fair State Cooperates program has successfully donated thousands of dollars to our nonprofit partners. As the brewery and our membership expands, so does our community-based initiative.
When we first launched FSC, $1 from every growler and $.50 from every 750ml purchase went to our partner of the month. This Spring we began the transition to CROWLERs, and with it, increased giving. Now, 10% of all CROWLER and growler sales go to our nonprofit partner.
Recently, we decided to change this yet again. The idea did not come from us, however. I was playing around with the new CROWLER 3 pack carriers, trying to design a 9 pack holder, and ultimately succeeding. A couple member-owners sitting at the bar could see the pride I had in my invention, and thus decided to give it a test by purchasing nine CROWLERs of IPA. For those of you that do not yet know, every time you purchase three CROWLERs in the taproom, there is a $2 price break. This couple just so happened to have a $6 break on their purchase. Instead of pocketing their discount, they asked if the savings could be passed on to the month’s Cooperates partner. Charlie and I looked at each other, and said “yes, we’ll figure something out.” Shortly thereafter, a few of us had a sit-down, and figured out how we can make such an occurrence a standard option.
Introducing Donate Your Discount!
Now, any time you have some sort of price break in your taproom purchase, you can elect to pay full price and pass the savings along to the month’s selected nonprofit partner. The most common ways this will be used is for $2 off CROWLER 3 packs, or $1 off pints during member happy hour. By default, we will always give you the discount. Only if you state “I would like to donate my discount” will we charge full price, and pass along your donation.
The Donate Your Discount program will operate in addition to the existing 10% of sales donations.